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MCO120 Media & Society (Desai)

This research guide is meant to help users navigate resources for MCO120 students.

What is a media company?

What is a media company?

Paper News & Print Television News & Entertainment
Movies Streaming Services
Social Media Internet Services
Advertising Marketplaces


Questions to Ask

Background questions:  (Looking into a specific media company)

  • How much does the company make and where does it make its money?
  • What are some of the things your company does?
  • What brands and subsidiaries does the company own?
  • What are your company's goals?  What does it envision itself to be?

Impact questions:  (Looking into a specific media company)

  • What is the personal and societal impacts of the company?
  • What are some of the company's intentional and unintentional consequences?
  • ​What are some good and bad impacts?
  • What is some of the messaging sent out by the media?
  • Changes to government/law?
  • Other?



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