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SBS200: Small Business Operations, EPS150: Introduction to Entrepreneurship & MGT253: Owning and Operating a Small Business (Cojanu)

This guide was designed to support students enrolled in SBS200, however, others researching small business classes might also find the content useful.

Market analysis

Research market segmentation, target market, target market size and trends, buyer behavior, competitive analysis, competitive intelligence, annual sales, market share, other.

Market research and share reports

Search Business Source Premier by NAICS code and limit to Market Research Reports.

Search Business Insights Global by NAICS code and limit to Market Research and Market Share Reports.


Company information

Search by NAICS code and limit by Company in Business Source Premier.


Search by NAICS code and limit results by Case Studies, Company Histories, Company Chronologies and Rankings in Business Insights: Global.  

U.S. Census Bureau data

Sage Stats

Search Sage Stats for data related to consumer economics, including demographics, psychometrics, and behaviors.