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SBS200: Small Business Operations, EPS150: Introduction to Entrepreneurship & MGT253: Owning and Operating a Small Business (Cojanu)

This guide was designed to support students enrolled in SBS200, however, others researching small business classes might also find the content useful.

Marketing planning reference

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Marketing planning - Books sampling from catalog search (see above)

Marketing planning - Articles

Use the Thesaurus in Business Source Premier to search for marketing plan information.