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Social Media Marketing

This research guide is meant to help users navigate resources for social media marketing..

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Databases

Current News Databases

Popular, Scholarly, or Trade

Different types of publications have different purposes and different audiences. When we talk about journals, we can usually divide these publications into three broad categories: scholarly, popular, and trade publications.
 

  Scholarly Journals Popular Journals Trade Journals
Purpose Informs and reports on original research done by scholars and experts in the field. Entertains and informs a general audience without providing in-depth analysis. Reports on industry trends and new products or techniques useful to people in a trade or business.
Authors Articles are written by subject specialists and experts in the field. Articles are written by journalists, freelance writers, or an editorial staff. Articles are written by specialists in a certain field or industry.
Audience Intended for a limited audience - researchers, scholars, and experts. Intended for a broad segment of the population, appealing to non-specialists. Intended for practititioners in a particular profession, business, or industry.
Creative Commons Attribution, Non-Commercial, Share-Alike License Tag

All guides are available under the CC-BY-NC-SA license.