Library Resources: Social Media Marketing: Career Resources

Career Databases and Websites

Ferguson's Career Guidance Center This link opens in a new window
Known for its unprecedented depth of coverage, this comprehensive career research database is organized into three main sections: Through Industries and Careers, users can explore a multitude of industries, career fields, and professions; Plan Your Education helps users find the schools that fit them best; and Launch Your Career offers solid advice to help users perfect the skills that beget success. The material draws from a range of authoritative sources, including more than 880 updated articles and entries from the Encyclopedia of Careers and Vocational Guidance, 16th Edition. A new "From Our Career Experts" section features regular blog posts with an archive of more than 2,300 posts.

Social Media Workers
Overview of social media workers from Ferguson's Career Guidance Center.
O*net Online
"Tool for career exploration and job analysis.
O*NET OnLine has detailed descriptions of the world of work for use by job seekers, workforce development and HR professionals, students, researchers, and more."

Occupational Outlook Handbook This link opens in a new window
The Occupational Outlook Handbook (OOH) is a free career resource offering detailed information on numerous occupations throughout the United States.
Survey of American Industries and Careers This link opens in a new window
This comprehensive encyclopedia provides details facts and information about a wide range of American industries and careers.
Films on Demand -- Career and Job Search This link opens in a new window
This collection contains hundreds of videos with focused collections on career exploration, career fields and industries, career success skills, and a substantive job searching skills section (including portions on job searching, resume/cover letter building, interviewing, and following-up).

Associations and Resources

American Marketing Association
In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.
Social Media Association
SMA brings together the media community both online and offline. Today’s media world never stands still — our members are forward-thinking people who are passionate about staying on top of business and media innovation.

We are entrepreneurs, business owners, managers, influencers and strategic decision makers. Our goal is a non-competitive environment where we can learn, share and have fun together: informing, inspiring, and empowering business through social, digital, and future media.

Events include talks and presentations by expert speakers, lively panel discussions, roundtable events, networking meetups, and lots more!