Library Resources: Social Media Marketing: Find Background Information

Reference Encyclopedias

A good place to start when researching is a subject-specific encyclopedia. The library has an extensive print collection for in-library use but also subscribes to reference databases. You only need to log in with your MEID and password to access.

Gale Reference -- Business This link opens in a new window
This database consists of Gale Virtual Reference's Business Collection, which boasts 15 different business reference resources, such as the Business Plans Handbook, the Encyclopedia of Management, Encyclopedia of Small Business, and American Industries and Careers.
Gale eBooks (Gale Virtual Reference) This link opens in a new window
Provides access to popular Gale specialized encyclopedias and resources in arts, biography, business, education, environment, history, science, social science and more. PROVIDES WORD and PAGE COUNT for EACH ARTICLE when browsing.